Das erstaunliche Comeback von Woolworth: „Unsere Kunden kommen, weil die Preise niedrig sind“ - TAAmuseum

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Der Billigkette geht es wieder blendend. Woolworth-Chef Roman Heini über die Kunst des richtigen Preises, warum seine Kunden erstaunlich gut verdienen und die Frage, ob billig auch nachhaltig sein kann.

Von

Felix Kiefer

Herr Heini, viele Woolworth-Läden wirken billig. Soll das so?
2010 haben wir 158 Filialen aus der Woolworth-Insolvenz übernommen, davon viele in Berlin. Diese Geschäfte fallen zum Teil noch optisch aus der Zeit, aber wir haben inzwischen mehr als ein Drittel davon modernisiert.

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Eine Quelle: www.tagesspiegel.de

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